Building a brand experience to accelerate manufacturing innovation.
Wisconsin has long been recognized as a manufacturing leader. As industries face rapid technological change, the opportunity to connect manufacturers with researchers and scientific innovators has never been more important.
Wisconsin Drives Manufacturing was created to bring together manufacturers of all sizes, academic researchers, economic development leaders, and innovators from across the state to explore new ideas, build partnerships, and advance the future of manufacturing in Wisconsin.
Working alongside Saturn Lounge, our team helped transform the event brand into a fully realized marketing campaign and event experience that connected audiences before, during, and after the event.
Our goals
- Establish a strong and recognizable event presence.
- Promote attendance among manufacturers, researchers, and industry leaders.
- Create a seamless, professional attendee experience.
- Reinforce Wisconsin’s leadership in manufacturing innovation.
- Build connections between industry and research communities.
The challenge
Transform a newly developed event brand into a cohesive experience that could engage manufacturers, researchers, and innovation leaders at every touchpoint.
Our approach
Using the visual identity developed by Saturn Lounge as a foundation, we created a suite of marketing, communications, and event materials that carried the brand from promotion through execution.
Our work included:
- Marketing and promotional graphics
- Event signage
- Digital graphics and content
- Partner toolkit
- Event playbook and production resources
Attendees received a spiral-bound playbook that guided them through the summit, provided space for notes, and concluded with a strong call to action: “Draft your final play: Call one partner, set one meeting, share one idea or need with the Wisconsin manufacturing community.”
Strategically aligned with the event’s three pathways, Workforce, Technology, and American-Made, the playbook encouraged participants to continue building connections and momentum beyond the summit.
Every element was designed to support a seamless attendee experience while reinforcing the event’s focus on collaboration, innovation, and manufacturing leadership.
The impact
By creating a unified brand experience across marketing, communications, and the event environment, we helped position Wisconsin Drives Manufacturing as a premier convening for Wisconsin’s manufacturing ecosystem.
Highlights
<6 months
from concept to execution
330+
organizations represented
50+
branded assets delivered
nearly 700
summit attendees
The results
Wisconsin Drives Manufacturing shows how a strong brand can do more than attract attention. It can bring people together, spark new ideas, and create the connections that drive innovation forward.
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