{"id":663,"date":"2026-09-10T16:41:28","date_gmt":"2026-09-10T21:41:28","guid":{"rendered":"https:\/\/rio.engr.wisc.edu\/?p=663"},"modified":"2026-09-14T13:57:59","modified_gmt":"2026-09-14T18:57:59","slug":"precision-polymers","status":"publish","type":"post","link":"https:\/\/rio.engr.wisc.edu\/precision-polymers\/","title":{"rendered":"Creating a brand identity and website for the Precision Polymer Group."},"content":{"rendered":"\n
\"The<\/span>
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Creating a brand identity and website for the Precision Polymer Group.<\/h1>\n\n\n

After attending a new faculty workshop, Assistant Professor Dylan Barber partnered with the Research Impact and Outreach team to create a digital home for the Precision Polymer Group<\/a>. As a newly established lab, the group needed a website that could communicate its research, attract collaborators, and support future growth. <\/p>\n\n\n\n

Through a collaborative process, we developed a visual identity rooted in the UW\u2013Madison brand that reflects the lab’s innovative work while establishing a distinct presence. The result is a flexible brand and website that can evolve alongside the group’s research program, growing partnerships, and expanding impact.<\/p>\n\n\n\n

Our goals<\/h2>\n\n\n\n