{"id":291,"date":"2026-01-22T10:13:30","date_gmt":"2026-01-22T16:13:30","guid":{"rendered":"https:\/\/rio.engr.wisc.edu\/?p=291"},"modified":"2026-09-14T13:58:40","modified_gmt":"2026-09-14T18:58:40","slug":"igniting-fusion","status":"publish","type":"post","link":"https:\/\/rio.engr.wisc.edu\/igniting-fusion\/","title":{"rendered":"Wisconsin Ignites Fusion"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--20);padding-bottom:0;padding-left:var(--wp--preset--spacing--20);min-height:611px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" class=\"wp-block-cover__image-background wp-image-682 size-full\" alt=\"decorative gradient background\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-1@3x-scaled.png\" data-object-fit=\"cover\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-1@3x-scaled.png 2560w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-1@3x-600x338.png 600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-1@3x-1600x900.png 1600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-1@3x-768x432.png 768w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-1@3x-1536x864.png 1536w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-1@3x-2048x1152.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim has-background-gradient\" style=\"background:linear-gradient(180deg,rgba(0,0,0,0.15) 0%,rgb(0,0,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-0967f3c9 wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1046\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-2@3x-1600x1046.png\" alt=\"stylized tokamak\" class=\"wp-image-683\" style=\"aspect-ratio:1.5297242083758937;width:129px;height:auto\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-2@3x-1600x1046.png 1600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-2@3x-600x392.png 600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-2@3x-768x502.png 768w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-2@3x-1536x1004.png 1536w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Asset-2@3x.png 1927w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n<h2 style=\"font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\" class=\"has-text-align-center alignwide wp-block-post-title has-jumbo-2-font-size\">Wisconsin Ignites Fusion<\/h2>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"margin-top:0;margin-bottom:0;font-style:normal;font-weight:1000;text-transform:uppercase\">At UW\u2013Madison<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-color has-text-color has-link-color wp-elements-0af6b2fb4eb3f0d9d27694678f14be6a has-global-padding is-layout-constrained wp-container-core-group-is-layout-d004d708 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center has-3-x-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:0;margin-bottom:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">A powerful visual identity for harnessing the energy of the stars.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><a href=\"https:\/\/ignitingfusion.wisc.edu\/\">Wisconsin Ignites Fusion<\/a> is a cross-campus collaborative effort to unify and align the fusion energy mission for Wisconsin. UW\u2013Madison has five experimental devices, faculty from ten departments across three colleges, and has spun out four of the twenty-five fusion companies in the U.S.\u2014all working to commercialize fusion technologies at every level and bring safe, clean energy to the state.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-default has-2-x-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50)\">Our goals<\/h3>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--20);margin-right:0;margin-bottom:var(--wp--preset--spacing--20);margin-left:0;padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\" class=\"wp-block-list\">\n<li>Build a cohesive co-brand for faculty and staff across campus.<\/li>\n\n\n\n<li>Showcase Wisconsin&#8217;s fusion innovation and research expertise.<\/li>\n\n\n\n<li>Educate general audiences about the history of fusion energy research at UW\u2013Madison, and what its advancement could do for Wisconsin.<\/li>\n\n\n\n<li>Foster cross-campus cooperation and researcher recruitment.<\/li>\n\n\n\n<li>Translate complex research across audiences.<\/li>\n\n\n\n<li>Provide a centralized platform for the university&#8217;s fusion mission to grow.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:260px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-22bdcdb0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default has-2-x-large-font-size\">The challenge<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"is-style-intro wp-block-paragraph\">All cross-campus centers involve bringing members together, but those in Wisconsin Ignites Fusion were <strong>particularly disparate<\/strong>. Many researchers were working toward the commercialization of fusion energy without realizing the beneficial applications of each other\u2019s work. <\/p>\n\n\n\n<p class=\"is-style-intro wp-block-paragraph\">This campaign needed to <strong>centralize existing information amongst UW affiliates<\/strong> while also directing the messaging for a fusion future moving forward, educating policymakers and the public,&nbsp;and externally establishing the university as a leader of fusion science in the country.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);min-height:480px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-light-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default\">Our approach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">Across months, RIO worked with multiple members of the UW fusion community to develop each stage of a robust website. Our team not only designed education, recruitment, and schematic content for multiple audiences, but served as consultants to connect researchers with complementary work\u2014all with the goal of commercialization in mind. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><strong>Our work included:<\/strong><\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list\">\n<li>Naming<\/li>\n\n\n\n<li>Branding development<\/li>\n\n\n\n<li>Logo design<\/li>\n\n\n\n<li>Strategic comms&nbsp;<\/li>\n\n\n\n<li>Content creation<\/li>\n\n\n\n<li>Web design &amp; build&nbsp;<\/li>\n\n\n\n<li>Copywriting &amp; editing<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b4b75a54 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1052\" height=\"680\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/07\/final-gif.gif\" alt=\"3D renderings of five different pieces of energy equipment\" class=\"wp-image-395\" style=\"aspect-ratio:1.5090780476302759;object-fit:cover\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The website was the primary deliverable from this project, but the brand has also been applied to other fusion-related content on campus, including a whitepaper made for the Vice Chancellor for Research. The visuals needed to reflect the bold scientific mission of bringing the stars&#8217; energy to earth through complex confinement devices. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RIO created the identity and then worked with numerous researchers to hone content and story on both the site and in public-facing collateral like the whitepaper, posters, 3D models, and conference materials. The black background was a tenacious choice that brings the night sky to the screen. The custom gradient work uses a plasma color scheme, including the bright magenta color that many plasmas glow in fusion devices. The rest of the design is clean and crisp, just like the intricate science required to produce fusion energy. Although a custom mark was not required, the tokamak-style symbol became an anchoring accent throughout the website. We thoughtfully designed materials with multiple perspectives in mind, all with a beautiful, space-inspired backdrop.<\/p>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--70);min-height:480px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-light-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/fusion-101.gif\" alt=\"gif of website pages about fusion energy\" class=\"wp-image-684\" style=\"aspect-ratio:4\/3;object-fit:cover\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Educating industry, policymakers, &amp; the public<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">A key goal of this site was to engage legislators and the public in learning about nuclear fusion in digestible ways, as it is a highly technical science very different from nuclear fission. A series of 101 pages, including <strong>About Fusion Energy<\/strong>, <strong>Why Fusion Energy?<\/strong>, <strong>Why Wisconsin?<\/strong>, and <strong>Supply Chain<\/strong>, provide framing information in understandable ways\u2014answering important questions about UW&#8217;s expertise, and Wisconsin&#8217;s position in the emerging fusion energy ecosystem. This mission also included educating industry reps on how their materials, fuel gauges, diagnostic equipment, or electronics systems could ensure fusion&#8217;s transition from experiment to market.   <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2142\" height=\"1293\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/fusion-about-us-scaled-e1789148669472.png\" alt=\"webpage titled &quot;milestones of fusion at uw-madison&quot;\" class=\"wp-image-686\" style=\"aspect-ratio:1.3333333333333333;object-fit:cover;width:717px;height:auto\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/fusion-about-us-scaled-e1789148669472.png 2142w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/fusion-about-us-scaled-e1789148669472-600x362.png 600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/fusion-about-us-scaled-e1789148669472-1600x966.png 1600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/fusion-about-us-scaled-e1789148669472-768x464.png 768w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/fusion-about-us-scaled-e1789148669472-1536x927.png 1536w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/fusion-about-us-scaled-e1789148669472-2048x1236.png 2048w\" sizes=\"auto, (max-width: 2142px) 100vw, 2142px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Highlighting a glowing legacy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">UW\u2013Madison has history of fusion ingenuity and a strategic geographic location for the growing fusion energy ecosystem. The <strong>About Us<\/strong> page features UW fusion by the numbers and a 60-year timeline of historical milestones that place the university and the state at the epicenter of longterm research &amp; development. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/fusion-facilities.gif\" alt=\"gif of website pages about fusion facilities\" class=\"wp-image-687\" style=\"aspect-ratio:4\/3;object-fit:cover\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" style=\"padding-right:0;padding-left:0\">Unifying the UW fusion umbrella<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">This site compiles into one place the significant contributions of fusion research across campus. We designed the Fusion website to hinge on the UW\u2013Madison brand, both as a callback to historical prestige and as a way to be inclusive of the community&#8217;s broad membership. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">The <strong>Facilities<\/strong> menu details the specifics of each plasma device, including 3D renderings created by RIO with the support of each device&#8217;s PI. The <strong>R&amp;D Frontiers<\/strong> menu leads visitors to details on each fusion-related program at UW\u2013Madison\u2014a critical ask of the fusion faculty for effective interdepartmental student recruitment. The <strong>Join Us<\/strong> page is the site&#8217;s primary call to action, encouraging anyone\u2014from experts to members of the public\u2014to ask questions and receive updates. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Built for more<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">The WiscWeb 2.0 platform made it easy for our team to design a flexible website that can grow alongside the lab. Streamlined navigation, adaptable content areas, and scalable information architecture make it easy for the UW fusion community to feature new industry collaborations, explain evolving methods, and recruit the next generation of fusion experts.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:260px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-22bdcdb0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default has-2-x-large-font-size\">The impact<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"is-style-intro wp-block-paragraph\"><strong>Through a co-branding approach,<\/strong> the Wisconsin Ignites Fusion materials draw on the strength of the UW\u2013Madison brand while establishing a distinct identity for the cross-campus community.<\/p>\n\n\n\n<p class=\"is-style-intro wp-block-paragraph\"><strong>The site creates clear pathways <\/strong>for students, faculty &amp; researchers, collaborators, industry partners, and the public to learn everything about fusion energy\u2014from the very basics of the powerful reaction to the technical details of each confinement device.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:260px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">The results<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-intro wp-block-paragraph\">A unifying, <strong>co-branded presence<\/strong> that reflects the legacy and forward momentum of UW\u2013Madison&#8217;s fusion innovation.<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-intro wp-block-paragraph\">Through <strong>close collaboration <\/strong>between researcher and communicator, complex science was transformed into clear, engaging content that helps each audience find what they need most. This foundation positions the community for continued growth, visibility, and impact as commercialized fusion energy comes to Wisconsin.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull has-parallax\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50);min-height:291px;aspect-ratio:unset;\"><div role=\"img\" aria-label=\"decorative\" class=\"wp-block-cover__image-background wp-image-71 size-full has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/website-bg-5.png)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-899b2081 wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-base-color has-text-color has-link-color has-2-x-large-font-size wp-elements-568aef20b1e4574742d9401a60e25953\">Like what you see?<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-intro wp-block-paragraph\">Let us help you bring your research to life!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--30)\" \/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b4b75a54 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/rio.engr.wisc.edu\/?page_id=105\"><strong>\u2190<\/strong> See more work<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-dff6cd6e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/rio.engr.wisc.edu\/?page_id=245\">Book a consultation <strong>\u2192<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Working with diverse groups and stakeholders across campus, RIO created a space-inspired brand about fusion energy. <\/p>\n","protected":false},"author":23,"featured_media":357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uw_seo_meta_title":"","_uw_seo_meta_description":"","_uw_seo_twitter_card_type":"summary_large_image","_uw_seo_meta_image":"","_uw_seo_meta_image_url":"","_uw_seo_meta_image_sizes":[],"_uw_seo_custom_meta_tags":[],"uw_external_link":"","footnotes":""},"categories":[1],"tags":[3,7,5,4],"class_list":["post-291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-branding","tag-content-creation","tag-strategic-comms","tag-website"],"_links":{"self":[{"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/posts\/291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/comments?post=291"}],"version-history":[{"count":14,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/posts\/291\/revisions"}],"predecessor-version":[{"id":803,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/posts\/291\/revisions\/803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/media\/357"}],"wp:attachment":[{"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/media?parent=291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/categories?post=291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/tags?post=291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}