{"id":116,"date":"2026-01-07T15:16:26","date_gmt":"2026-01-07T21:16:26","guid":{"rendered":"https:\/\/rio.engr.wisc.edu\/?p=116"},"modified":"2026-09-14T13:58:49","modified_gmt":"2026-09-14T18:58:49","slug":"reshape-consortium","status":"publish","type":"post","link":"https:\/\/rio.engr.wisc.edu\/reshape-consortium\/","title":{"rendered":"RESHAPE"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70);min-height:611px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2121\" height=\"1413\" class=\"wp-block-cover__image-background wp-image-700 size-full\" alt=\"semi truck driving on a snowy forest road\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/iStock-1435301849.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/iStock-1435301849.jpg 2121w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/iStock-1435301849-600x400.jpg 600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/iStock-1435301849-1600x1066.jpg 1600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/iStock-1435301849-768x512.jpg 768w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/iStock-1435301849-1536x1023.jpg 1536w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/iStock-1435301849-2048x1364.jpg 2048w\" sizes=\"auto, (max-width: 2121px) 100vw, 2121px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-60 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-5a74dd4b wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b4b75a54 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"595\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/RESHAPE-icon.png\" alt=\"stylized logo\" class=\"wp-image-701\" style=\"width:191px;height:auto\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/RESHAPE-icon.png 595w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/RESHAPE-icon-300x300.png 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6d3c8879 wp-block-group-is-layout-constrained\"><h2 style=\"font-size:clamp(3.037rem, 3.037rem + ((1vw - 0.388rem) * 8.174), 6rem);font-style:normal;font-weight:1000;line-height:0.8;margin-top:0;margin-bottom:0\" class=\"wp-block-post-title\">RESHAPE<\/h2>\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0;font-style:normal;font-weight:500\"><span style=\"color:#272c49\">Revolutionizing Electrical Storage<br>for Heavy And Primary Enterprises<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-color has-text-color has-link-color wp-elements-60c5d4b449f32f039d8b2f2c2687fef2 has-global-padding is-layout-constrained wp-container-core-group-is-layout-d004d708 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center has-3-x-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:0;margin-bottom:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Building an industrial brand to electrify heavy transportation.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><a href=\"https:\/\/reshape.engr.wisc.edu\/\">RESHAPE<\/a> is a UW\u2013Madison consortium started by Dr. James Pikul of Mechanical Engineering. From mail trucks to long-haul rigs to planes, RESHAPE&#8217;s team aims to electrify hard-to-decarbonize vehicles for heavy industry using advanced battery energy storage techniques. Their research focuses on combatting the challenges of frequent stopping and starting, varying terrain, heavy loads, and elongated trips.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-default has-2-x-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50)\">Our goals<\/h3>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--20);margin-right:0;margin-bottom:var(--wp--preset--spacing--20);margin-left:0;padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\" class=\"wp-block-list\">\n<li>Build an industry-facing co-brand marketed toward transportation partners.<\/li>\n\n\n\n<li>Establish RESHAPE at UW\u2013Madison as the place to go for electrification research.<\/li>\n\n\n\n<li>Translate complex research across audiences.<\/li>\n\n\n\n<li>Promote collaborative industry membership and federal funding.<\/li>\n\n\n\n<li>Provide a professional platform for the consortium to grow.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:260px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-22bdcdb0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default has-2-x-large-font-size\">The challenge<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"is-style-intro wp-block-paragraph\">RESHAPE is a new consortium <strong>building industry partners and establishing credibility<\/strong>, requiring the translation of complex science into a crisp, relevant story for industrial reps. Balancing audience and tone was a key challenge, as the group aims to pioneer new ways to collaborate with industry to solve larger societal problems.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);min-height:480px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-light-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default\">Our approach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">RIO delivered RESHAPE a website that utilized clean branding, a masculine feel, and industrial touches, complete with snappy marketing copy meant to draw in membership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><strong>Our work included:<\/strong><\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list\">\n<li>Branding development&nbsp;<\/li>\n\n\n\n<li>Logo design&nbsp;<\/li>\n\n\n\n<li>Web design &amp; build&nbsp;<\/li>\n\n\n\n<li>Copy editing<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b4b75a54 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-site-mockup-1-scaled.png\" alt=\"reshape website on a laptop\" class=\"wp-image-84\" style=\"aspect-ratio:1.5090780476302759;object-fit:cover\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-site-mockup-1-scaled.png 2560w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-site-mockup-1-600x600.png 600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-site-mockup-1-1600x1600.png 1600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-site-mockup-1-300x300.png 300w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-site-mockup-1-768x768.png 768w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-site-mockup-1-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The website was the primary deliverable from this project. It needed to not only translate complex research for non-expert audiences, but market RESHAPE&#8217;s capabilities as a valuable investment. RIO designed a sleek identity co-branded with UW, bringing together cutting-edge approaches with an established research legacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website leans on an industrial graphic feel and bold messaging that appeals to industry reps. The crisp photos and clean, angular lines create impact throughout. The main logomark meshes together RSUW (ReShape at UW) and was applied as both a standalone asset and a repeating pattern. We also worked with James to refine his existing copy into quick and digestible sections. The consortium\u2019s science is clearly explained for those partners who need clear messaging on how RESHAPE membership can serve them.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-mobile-phone-scaled.jpg\" alt=\"Phone with mobile Reshape website\" class=\"wp-image-124\" style=\"aspect-ratio:1.5000146485805526;object-fit:cover\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-mobile-phone-scaled.jpg 2560w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-mobile-phone-600x600.jpg 600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-mobile-phone-1600x1600.jpg 1600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-mobile-phone-300x300.jpg 300w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-mobile-phone-768x768.jpg 768w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-mobile-phone-1536x1536.jpg 1536w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-mobile-phone-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1b465ef9 wp-block-columns-is-layout-flex\" style=\"padding-top:0\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1221\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Screenshot-2026-09-11-at-3.30.46-PM-scaled.png\" alt=\"headshots of three men on a team webpage\" class=\"wp-image-705\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:384px;height:auto\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Screenshot-2026-09-11-at-3.30.46-PM-scaled.png 2560w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Screenshot-2026-09-11-at-3.30.46-PM-600x286.png 600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Screenshot-2026-09-11-at-3.30.46-PM-1600x763.png 1600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Screenshot-2026-09-11-at-3.30.46-PM-768x366.png 768w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Screenshot-2026-09-11-at-3.30.46-PM-1536x733.png 1536w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/Screenshot-2026-09-11-at-3.30.46-PM-2048x977.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/Asset-32-1-scaled.png\" alt=\"styled logo on a patterned background\" class=\"wp-image-20\" style=\"object-fit:cover;width:384px;height:auto\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/Asset-32-1-scaled.png 2560w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/Asset-32-1-600x600.png 600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/Asset-32-1-1600x1600.png 1600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/Asset-32-1-300x300.png 300w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/Asset-32-1-768x768.png 768w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/Asset-32-1-1536x1536.png 1536w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/Asset-32-1-2048x2048.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2558\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-stationery-scaled.jpg\" alt=\"reshape stationery, including business card and a flyer\" class=\"wp-image-119\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-stationery-scaled.jpg 2560w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-stationery-600x600.jpg 600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-stationery-1600x1600.jpg 1600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-stationery-300x300.jpg 300w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-stationery-768x767.jpg 768w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-stationery-1536x1536.jpg 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/reshape-notebook.png\" alt=\"reshape branded spiral notebook\" class=\"wp-image-122\" style=\"aspect-ratio:0.7511920772710601;object-fit:cover;object-position:56% 42%\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/reshape-website-scaled.jpg\" alt=\"laptop with a website loaded\" class=\"wp-image-703\" style=\"aspect-ratio:0.7511920772710601;object-fit:cover;object-position:43% 35%\" srcset=\"https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/reshape-website-scaled.jpg 2560w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/reshape-website-600x400.jpg 600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/reshape-website-1600x1067.jpg 1600w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/reshape-website-768x512.jpg 768w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/reshape-website-1536x1024.jpg 1536w, https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2026\/01\/reshape-website-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:260px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-22bdcdb0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default has-2-x-large-font-size\">The impact<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"is-style-intro wp-block-paragraph\"><strong>Through a co-branding approach,<\/strong> the RESHAPE website draws on the strength and recognition of the UW\u2013Madison brand while establishing a distinct, industry-facing identity for the consortium.<\/p>\n\n\n\n<p class=\"is-style-intro wp-block-paragraph\"><strong>The site creates clear pathways <\/strong>for potential industry members to learn about electrification innovation and new paths for industry-academia collaboration.<\/p>\n\n\n\n<p class=\"is-style-intro wp-block-paragraph\"><strong>Designed to showcase research accessibly,<\/strong> it provides a bold design that can showcase how the consortium is revolutionizing transportation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:260px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">The results<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-intro wp-block-paragraph\">A professional, <strong>co-branded presence<\/strong> that reflects both UW\u2013Madison&#8217;s research strength and the RESHAPE&#8217;s industrial identity.<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-intro wp-block-paragraph\">Through <strong>close collaboration <\/strong>between researcher and communicator, complex science was transformed into clear, engaging content that industry partners and federal funders connect with the consortium&#8217;s work. This foundation positions the group for continued growth, visibility, and impact.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull has-parallax\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50);min-height:291px;aspect-ratio:unset;\"><div role=\"img\" aria-label=\"decorative\" class=\"wp-block-cover__image-background wp-image-71 size-full has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/rio.engr.wisc.edu\/wp-content\/uploads\/sites\/93\/2025\/12\/website-bg-5.png)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-899b2081 wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-base-color has-text-color has-link-color has-2-x-large-font-size wp-elements-568aef20b1e4574742d9401a60e25953\">Like what you see?<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-intro wp-block-paragraph\">Let us help you bring your research to life!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--30)\" \/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b4b75a54 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/rio.engr.wisc.edu\/?page_id=105\"><strong>\u2190<\/strong> See more work<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-dff6cd6e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/rio.engr.wisc.edu\/?page_id=245\">Book a consultation <strong>\u2192<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RIO helped RESHAPE build a design to engage industry and established UW\u2013Madison as the best place to invest in electrification research. <\/p>\n","protected":false},"author":23,"featured_media":703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uw_seo_meta_title":"","_uw_seo_meta_description":"","_uw_seo_twitter_card_type":"summary_large_image","_uw_seo_meta_image":"","_uw_seo_meta_image_url":"","_uw_seo_meta_image_sizes":[],"_uw_seo_custom_meta_tags":[],"uw_external_link":"","footnotes":""},"categories":[1],"tags":[3,5,4],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-branding","tag-strategic-comms","tag-website"],"_links":{"self":[{"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":14,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":804,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/posts\/116\/revisions\/804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/media\/703"}],"wp:attachment":[{"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rio.engr.wisc.edu\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}